India market research? Don't do it alone. Adullam backs your research with numbers and on-site checks — and stays with you to the end
Market size, competitors and pricing, channels, regulation and FDI, regions and partners. The team that has helped Korean companies enter India on the ground puts what you must know before investing in one report, with sources.
Companies have checked and entered the India market with Adullam
We supported India market research for Daeil Industrial and Cellgen, and entry into distribution and marketing for Korea Ginseng Corp., Urban Digital Marketing, Estarte and Kupcake Retail. Listed are clients who agreed to be named; more will be added as consent arrives.
Korean names in Korean alphabetical order, English names A–Z.
How big is the market for your product? A first estimate in 30 seconds.
Enter who can buy, how often and at what price. You get a range, not a promise. For a report built on real data, ask Adullam.
All defaults are examples — replace them with your own. Rate ₹1 = ₩16 is an example. Example
- Everyone who could buy (upper bound)₹384 crore
- Bear – bull range₹11.5 crore ~ ₹28.8 crore
- Your share at 5%₹96 lakh
ORVANO — compliance tool for Indian companiesAI finds the filings and licences your company needs and reminds you before every deadline.
Visit ORVANOStart from your situation
Just exploring
A light first pass: is India right for the product, and is the sector open to FDI?
See what to do →How much will it sell?
Customers × share × spend, reported as bear, base and bull.
See what to do →Who and how much?
Five or more rivals, with online and in-store prices checked.
See what to do →Need a partner
Buyer and distributor leads, vetted before you sign.
See what to do →Seven fields, one team
Feasibility
Entry feasibility review (Go / Hold / No-Go)
Open →Market size
Market size & demand estimate
Open →Competitors
Competitor & pricing research
Open →Consumers
Consumer & channel research
Open →Regulation
Regulation, FDI & certification check
Open →Regions
Region & state selection
Open →Partners
Partner, buyer & distributor search and vetting
Open →Size calculator
Customers × share × spend → market size as a range
Calculate →From free consultation to a go / no-go report
We hear your product, target customers, preferred regions and budget, and set the scope of the study.
We build the list of questions to answer, based on 'what must be decided by when'.
We gather official statistics, trade data and press reports to set market size and growth ranges.
We check online and in-store prices at 5+ competitors, and the distribution structure, on the ground.
We check sector FDI caps, certification, import rules and privacy.
We compare entry cities and interview buyer and distributor candidates.
We put market size, prices and costs into a break-even and payback calculation.
We report Go / Hold / No-Go with the evidence, and if you go, carry on to incorporation, certification and tax.
The people behind your India market research
Since setting up in Delhi in 2017, Adullam has supported Korean companies from Delhi, Bengaluru, Chennai and Seoul. Source: Adullam Consulting · 2026-10-20 checked (Korean) ↗
Inae Lim CEO
Overall lead for entry strategy, tax, accounting and legal
Manikandan Vice President
On-the-ground work and government liaison; local channel and partner links
Nandini Corporate Secretary (CS)
Corporate law, FEMA, and regulation and governance checks
Raju Senior Accounting Manager
GST and TDS; profitability and tax assumption checks
Pick the scope that fits your decision
First consultation is free. Quotes depend on scope, cities and industry.
Check
- Market overview from public data
- Sector FDI and certification check
- Online prices of 3–5 competitors
- Korean summary report + one video walkthrough
Standard
- Everything in Check
- On-site prices at 5+ competitors
- Channel structure and margin table
- City comparison and a first regional proposal
- Market-size and break-even scenarios (bear, base, bull)
Field test
- Everything in Standard
- Interviews with buyer and distributor candidates
- Partner due diligence (registration, GST, shareholders)
- Contract-terms review opinion
- Small test-sale design
- Continue into incorporation, certification and tax
Where to ask
The comparison reflects general tendencies based on each organisation's published scope of work. KOTRA eligibility differs by programme, so check first.
| KOTRA trade offices (public) | Korean consultancies & research firms | Indian local research firms | Adullam market research | |
|---|---|---|---|---|
| Korean-language consultation | Yes | Yes | Limited | Yes |
| Local research staff in India | 6 trade offices | Varies (local HQ or partners) | Yes | New Delhi, Bengaluru, Chennai + Seoul |
| Item-by-item research | From 150,000 won per item (programme basis) | Quote | Quote | Quote by scope |
| Partner due diligence (registration, GST, shareholders) | Mainly buyer introductions | Varies | Research-focused | With the legal & tax team |
| Link to incorporation, certification, tax afterwards | Not applicable | Varies | Not applicable | One team carries on |
| Deliverable | Item-by-item report | Report | Report and data | Korean report + calculator + next steps |
Source: KOTRA Gwangju-Jeonnam Office · 2026-03-20 (Korean) ↗ Source: Hankyung MONEY · 2026-09-04 (Korean) ↗ Source: Adullam Consulting · 2026-10-20 checked (Korean) ↗
Market analysis
- Market-size estimate (bear, base, bull)
- Growth, income segments and regional demand
- Cross-checked against official statistics and trade data
- Korean summary report
Competitors & pricing
- Three-tier analysis: Indian brands, imports, substitutes
- Online and in-store prices checked directly
- Back-calculated Indian shelf price including tariffs and distribution margins
- Competitors' packaging, language and certification compared
Regulation & region
- Sector FDI caps and approval routes
- Check for BIS, FSSAI, CDSCO and other certification
- State-by-state market and incentive comparison
- Privacy (DPDP) and import-rule review
Partners & buyers
- Sourcing buyer, distributor and dealer candidates
- Due diligence on registration, GST and reputation
- Linking public resources such as KOTRA meetings
- Designing sample and small-batch test sales
Things to check before the study
If a JV partner or investor includes capital from land-border countries such as China, the approval route changes (Cabinet-approved amendment, 2026-03-10). Official
Source: India Briefing · 2026-03-11 ↗Consumer surveys and panels now fall under the DPDP data-protection rules, being phased in over 12–18 months. Official
Source: Deccan Herald · 2025-11-14 ↗Lotteries, gambling and tobacco manufacturing are prohibited for FDI. Check your business model's sector classification first.
Source: GKToday · 2026-09-05 updated ↗India–Korea CEPA upgrade talks have restarted. Tariff benefits may change. Official
Source: The Hitavada · 2026-04-21 ↗Language and consumption differ by region in India — never scale one city's result straight to the whole country.
Source: Herald Business · 2024-11-18 (Korean) ↗Check your readiness first
12 questions, one minute. The result is attached to your consultation request.
Start →Just tell us your product, target region and timing
We reply with what to check first and a suggested scope. First consultation is free.
AI answers are based on information researched by Adullam. For important legal, tax, HR and other decisions, please always confirm with a specialist.
Questions and answers are kept for 90 days and are sent to an AI provider outside Korea (Anthropic, USA) to generate answers. Please do not enter personal details such as names or phone numbers. Privacy Policy