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ESSENTIALS

Essentials before you research India

Every rule carries a source and date. Badges separate official material from examples.

Know these before you start India market research

  • A population of 1.48 billion is not your market. Narrow it to the people who can buy your product, count them, and think in ranges.
  • Check first whether your sector is banned for FDI and whether the counterpart's capital includes land-border countries — before the numbers.
  • Find 5+ competitors across Indian brands, imports and substitutes, and verify prices yourself, online and in stores.
  • Language, consumption and administration differ by state, so do not extrapolate one city's result to the whole country.
  • If the results are poor, 'stop' is the cheapest conclusion. Check before you incorporate.
· India BriefingFDIOfficial

What changes when land-border-country capital is involved?

Until now, investment involving China or other bordering countries needed approval across the board. Since the March 2026 amendment, up to 10% non-controlling beneficial ownership goes through the automatic route, and designated manufacturing sectors get a 60-day review.

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· TaxGuruFDI

Retail and e-commerce FDI, as summarised in 2019

Single-brand retail was 100% automatic, multi-brand 51% with government approval, and e-commerce allowed only the marketplace model, not inventory. Where foreign ownership in single-brand exceeded 51%, 30% of sourcing had to be from India.

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· Deccan HeraldPrivacyOfficial

The DPDP Rules to know before a consumer survey

Some rules apply immediately and the main obligations phase in over 12–18 months. Data fiduciaries must apply security measures, notify breaches, observe retention limits and give erasure notice; penalties reach ₹250 crore per breach.

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Essentials · Adullam Market Research