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· Deccan HeraldPrivacyOfficial

The DPDP Rules to know before a consumer survey

Summary

Some rules apply immediately and the main obligations phase in over 12–18 months. Data fiduciaries must apply security measures, notify breaches, observe retention limits and give erasure notice; penalties reach ₹250 crore per breach.

Key points
  • Consent manager registration falls in the 12–18 month window
  • Document respondent consent, purpose and retention period
For Korean companiesEven if you hire a local research firm instead of surveying yourself, write the collection purpose and retention standard into the contract.
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The DPDP Rules to know before a consumer survey · Adullam Market Research