Nykaa said its GMV for Korean brands rose 58% year on year, and Amazon said K-beauty sales rose 75%. A projection that the K-beauty market will grow from USD 400 million to USD 1.5 billion was also cited.
BY FIELD · Market size
Market size & demand estimate
A population of 1.4 billion is not a market of 1.4 billion. We narrow it by income, city and age, multiply by frequency and spend, and report a bear, base and bull range.
For: manufacturers, consumer-goods and service companies that need a number for how much they could sellWhat to check
Required
2026 nominal GDP is projected at about USD 4.15–4.2 trillion with real growth of 6.5%.
Source: Business Today · 2026-05-27 ↗Required
Count only the people who can buy, narrowed by income and location.
Source: World Economic Forum (World Data Lab data) · 2026-02-11 ↗ Source: Samil PwC Research Institute · 2026-04-22 (Korean) ↗Required
Adullam
Match customers × share × frequency × spend against public statistics.
Source: Adullam Consulting · 2026-10 checked (Korean) ↗Required
Adullam
We report bear, base and bull cases.
Source: Adullam Consulting · 2026-10 checked (Korean) ↗Conditional
In beauty, Nykaa's GMV for Korean brands is reported up 58% year on year.
Source: Outlook Respawn · 2026-06-30 ↗Conditional
In September 2026 UPI processed 24.07 billion transactions, about 800 million a day.
Source: StartupTalky (NPCI data) · 2026-10-02 ↗Conditional
Average spending differs by city; New Delhi is about 70% above the national average.
Source: World Economic Forum (World Data Lab data) · 2026-02-11 ↗Recommended
Official
Census 2027 began in April 2026, with population enumeration planned for February 2027.
Source: All India Radio (public broadcaster, citing the Registrar General of India) · 2026-04-10 ↗Recommended
Official
Trade is about USD 25 billion a year, with a USD 50 billion goal for 2030.
Source: Office of the President, Republic of Korea · 2026-04-20 ↗Recommended
Korea's exports to India were about USD 16.8 billion in January–August 2026 (+30.8%), led by chips.
Source: The Korea Times · 2026-09-07 ↗Recommended
Official
KOTRA's six India offices provide item-level research and local information.
Source: KOTRA · 2026-10-26 checked ↗ Source: KOTRA Gwangju-Jeonnam Office · 2026-03-20 (Korean) ↗Steps & timing
- Week 1Define the market — product, target, region, channelClient · Adullam · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
- Week 1Bottom-up estimate — customers × share × frequency × spendAdullam · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
- Week 1Top-down cross-check — statistics, trade and industry dataAdullam · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
- Weeks 1–2Field check — store and online listings and pricesAdullam local team · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
- -Report as a bear / base / bull rangeAdullam · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
What to prepare
- Product HS code and category
- Target customer (age, income, city)
- Sales results in Korea or other countries
- Target selling price
- Sales-channel hypothesis
Time & fees Example
- Duration
- About 3–5 weeks (example)
- Fee
- Quote by scope (first consultation free)
- Deliverable
- Report (Korean, English on request) + scenario calculation sheet (example)
Related Adullam platform
A big market doesn't help if you lack BIS, FSSAI or CDSCO approval. Check whether you need certification in Adullam Certification
Adullam Certification ↗Recent cases
Measured by population the market looked huge, but when the share of households that can afford our price point was set realistically, first-year target revenue fell to a third and the company decided to start in two cities. (Illustrative example, not a real client case.)
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We reply with what to check first and a suggested scope. First consultation is free.
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