After the April state visit, India–Korea cooperation is picking up; the 27–29 August meeting produced sessions worth about USD 20 million.
BY FIELD · Consumers
Consumer & channel research
Who buys, where and at what price. Languages, tastes and channel margins differ by region, so we scope the study region by region.
For: companies selling directly to consumers or through distributors and dealersWhat to check
Required
Official
The DPDP Rules (notified 14 November 2025) set consent notices, withdrawal and penalty tiers.
Source: PIB (Press Information Bureau, Government of India) · 2025-11-17 ↗ Source: Deccan Herald · 2025-11-14 ↗Required
With 22 official languages, consider English plus a regional language on packs and manuals.
Source: Herald Business · 2024-11-18 (Korean) ↗Required
Quick commerce is projected at USD 50 billion by 2030 (USD 8 billion now). Margins differ by channel.
Source: Outlook Respawn · 2026-06-30 ↗Conditional
Housing takes 31% of spending in New Delhi versus 14% nationally.
Source: World Economic Forum (World Data Lab data) · 2026-02-11 ↗Conditional
A report says India's logistics cost is 13–14% of GDP versus about 8% in advanced economies.
Source: Herald Business · 2024-11-18 (Korean) ↗Conditional
Adullam
Public reviews and sales rankings can shortlist high-demand cities first.
Source: Adullam Consulting · 2026-10 checked (Korean) ↗Recommended
UPI runs about 800 million transactions a day (September 2026), so check UPI support first for your own shop.
Source: StartupTalky (NPCI data) · 2026-10-02 ↗Recommended
Official
At the August 2026 New Delhi meeting 39 Korean firms and 41 Indian buyers held 450 sessions.
Source: Dailian · 2026-08-30 (Korean) ↗ Source: KOTRA · 2026-10-26 checked ↗Steps & timing
- Week 1Form the hypothesis — who, where, at what priceClient · Adullam · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
- Weeks 1–2Secondary research (statistics, news, platform rankings)Adullam · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
- Week 2Field interviews and observation (stores, online reviews)Adullam local team · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
- Weeks 1–2Small survey (with consent procedures)Adullam · local research firm · Source: Deccan Herald · 2025-11-14 ↗
- -Channel margin structure and a first-channel proposalAdullam · Source: Adullam Consulting · 2026-10 checked (Korean) ↗
What to prepare
- Target-consumer hypothesis
- Preferred cities or regions
- Candidate sales channels
- Product images and samples
- Budget
Time & fees Example
- Duration
- About 4–6 weeks (example)
- Fee
- Quote by scope (cities, survey size)
- Deliverable
- Consumer and channel report + margin sheet by channel (example)
Related Adullam platform
Once channels are chosen, listing and marketing continue in Adullam Commerce & Marketing
Adullam Commerce & Marketing ↗Recent cases
In the early stage, when consent procedures were a burden, it analysed public reviews and sales rankings to find high-demand cities and postponed surveys to the next stage. (Illustrative example, not a real client case.)
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We reply with what to check first and a suggested scope. First consultation is free.
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