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The Korean Wave lifts Indian retail — Nykaa Korean-brand GMV up 58%

Summary

Outlook Respawn reported that Nykaa's Korean-brand GMV grew 58% year on year and Amazon's K-beauty sales grew 75%. It also cited a forecast that K-beauty will grow from $400 million to $1.5 billion.

Key points
  • India beauty & personal care forecast: $24 billion → $45 billion by 2030
  • Quick commerce forecast: $8 billion → $50 billion by 2030 (citing Korea JoongAng Daily)
  • Nongshim–Blinkit: 19 products; Lotte Wellfood $6.7 million+ via quick commerce
For Korean companiesMost of these are second-hand figures. Check prices and sales rankings in your own category to see whether it can grow at the same pace.

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The Korean Wave lifts Indian retail — Nykaa Korean-brand GMV up 58% · Adullam Market Research