The Korean Wave lifts Indian retail — Nykaa Korean-brand GMV up 58%
Outlook Respawn reported that Nykaa's Korean-brand GMV grew 58% year on year and Amazon's K-beauty sales grew 75%. It also cited a forecast that K-beauty will grow from $400 million to $1.5 billion.
- India beauty & personal care forecast: $24 billion → $45 billion by 2030
- Quick commerce forecast: $8 billion → $50 billion by 2030 (citing Korea JoongAng Daily)
- Nongshim–Blinkit: 19 products; Lotte Wellfood $6.7 million+ via quick commerce